Dive In, Feet First
Every project starts with a bold splash. My process begins with an open mind and a voracious appetite for discovery. This stage is about uncovering the unexpected—whether through unconventional research methods, serendipitous insights, or exploring untapped spaces.
What I Do: Dive into uncharted territory, experimenting with new tools, browsing inspiration from unlikely sources, and asking curious questions.
Why It Matters: By staying open to surprises, we might find delightful details that others might overlook, sparking fresh and joyful starting points for every project.
Make
Curious Links
Here, embracing contradictions may create intrigue that can be honed in on. This phase is where we bring together the seemingly unrelated to find playful, thought-provoking combinations.
What I Do: Map out opposites, juxtapose elements, and explore bold intersections of form, function, and narrative.
Why It Matters: This is the place where the sparks of ideas are formed. The best ideas are born from tension—combining unexpected elements creates layers of depth and curiosity that captivate audiences.
Getting Down
and Dirty
Iteration is where the real magic happens. Refining, remixing, and rebuilding until we uncover a solution that is polished but never static—leaving room for continuous evolution.
What I Do: Test ideas, gather feedback, and tweak relentlessly. We embrace failure as part of the journey, celebrating the process as much as the outcome.
Why It Matters: Each iteration brings us closer to a solution that’s not just functional, but emotionally resonant—always leaving room for future growth.
Imaginative Storytelling
At the heart of everything we need to create, is a story—one that captivates, resonates, and lingers long after the first interaction. This stage is about crafting a narrative that ties every detail together.
What I Do: Weave meaning into every touchpoint, turning each project into a cohesive, engaging experience that feels alive.
Why It Matters: Stories turn products into memories, designs into experiences, and concepts into connections. A strong narrative is the thread that holds it all together.
This framework isn’t linear—it’s a fluid process where stages overlap, feed into one another, and sometimes loop back. At its core is a commitment to creativity, curiosity, and crafting work that’s always evolving, always intriguing, and always authentic.